Bookkeeping & Payroll Services

Whether you are an established or start-up business in Connecticut, we help you achieve your financial goals by managing your books and/or payroll so you can focus on the growth of your business.

Your Partner in Financial Health

What Our Clients Have to Say

Our Priority is Your Financial Health.

Perry H
Business Owner

"A great service as always."

Perry H
Business Owner

"A great service as always."

Serving start-ups, small & medium sized businessses for over 30 Years
30+
YEARS IN BUSINESS
200+
CLIENTS SERVED
6+
INDUSTRIES SERVED
9+
CT TOWNS SERVED

Frequently Asked Questions

How do I get in touch with ASP Bookkeeping?

You can reach Alan Pensky at ASP Bookkeeping by phone or through the contact form on the website. ASP serves small businesses throughout Hamden, New Haven, and the surrounding CT communities. A free initial consultation is available for new clients. Reach out to get started.

Do I need to worry about sales tax as a small business in Connecticut?

If you sell taxable goods or services in Connecticut, you are required to collect and remit sales tax to the state. The rules can be complex, and what's taxable varies by product and service type. ASP Bookkeeping can help you understand your Connecticut sales tax obligations and make sure your QuickBooks is set up to track it correctly.

What is cash flow management and can you help with it?

Cash flow management means tracking when money comes into and goes out of your business so you're never caught short. Poor cash flow is one of the top reasons small businesses struggle, even profitable ones. ASP Bookkeeping helps clients understand their cash flow patterns through accurate monthly records and clear financial reports, so you can make smarter decisions about spending, hiring, and growth.

How do you keep my financial data secure?

ASP Bookkeeping treats client data with strict confidentiality. Financial records are handled securely, and access is limited to authorized users. If you're using QuickBooks Online, Intuit's platform provides enterprise-level data encryption and security. Alan follows best practices for data handling and can walk you through how your information is protected.

Should I use QuickBooks Desktop or QuickBooks Online?

The right choice depends on your business size, how many users need access, and whether you need remote capabilities. QuickBooks Online is cloud-based and accessible from anywhere, making it popular for businesses with multiple users or remote teams. QuickBooks Desktop offers more robust features for complex inventory and job costing. Alan Pensky has deep experience with both and can recommend the best fit for your situation.

Do you offer health insurance assistance for small business owners?

Yes. ASP Bookkeeping has a partnership to help small business owners explore health insurance options. This is a value-added resource for clients who are self-employed or run small teams and are navigating the complexities of health coverage. Ask Alan about this during your consultation.

What should I bring to my first meeting?

For your first meeting with ASP Bookkeeping, it's helpful to have access to your bank statements, credit card statements, any existing QuickBooks file, and a basic overview of your business income and expenses. Don't worry if things aren't perfectly organized. Helping you sort that out is exactly what Alan does.

What is the onboarding process like?

Getting started with ASP Bookkeeping is straightforward. After an initial consultation with Alan, he'll review your current financial records and QuickBooks setup (or help you get started if you don't have one). From there, ASP establishes a regular bookkeeping schedule tailored to your business: weekly, monthly, or as needed. Most clients are up and running quickly with minimal disruption.

How do I know if my business needs a bookkeeper?

If you're spending hours each month on receipts and spreadsheets, if your books are behind, if you're unsure whether your business is profitable, or if you've ever been surprised at tax time, you probably need a bookkeeper. ASP Bookkeeping offers a free consultation to help you assess where you stand and what level of support makes sense for your business.

What is bank reconciliation and why does it matter?

Bank reconciliation is the process of matching your internal financial records against your bank statements to catch errors, duplicate entries, or missing transactions. It is one of the most important monthly bookkeeping tasks. Without it, your financial reports can be unreliable. ASP Bookkeeping performs bank reconciliation as part of ongoing monthly bookkeeping services.

What's the difference between a bookkeeper and an accountant, and do I need both?

A bookkeeper records and organizes your day-to-day financial transactions, including income, expenses, invoices, and payments. An accountant typically handles higher-level work like tax preparation, financial analysis, and strategic planning. Many small businesses benefit from having a bookkeeper maintain clean, accurate records throughout the year, then handing those records to a CPA at tax time. ASP Bookkeeping works alongside your accountant or CPA to make sure your books are always tax-ready.

What industries do you specialize in?

ASP Bookkeeping works with small businesses across a variety of industries including retail, restaurants, trades, professional services, nonprofits, and home-based businesses. Alan's broad experience across 200+ clients means he can adapt quickly to the specific bookkeeping needs of your industry.

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